![]() “Can’t We Find all the Information We Need on the Internet? Understanding the types of informative speeches may help as you work on selecting information that doesn’t persuade. Even if you are informing the audience about differences in views on controversial topics, you should simply and clearly explain each side of the issue. This can be a tricky distinction and one that you should attend to. While informative speeches advocate for novel ideas, they do not explicitly attempt to convince the audience that one thing is better than another-it doesn’t attempt to persuade (which we’ll cover in the next chapter). Through information sharing, however, you are not taking a particular side or providing the audience with a call to action. When you select that content to share with an audience – an action that can provide alternatives and expand viewpoints-you are advocating for the relevance and timeliness of that informative topic. In other words: information is not equal in all contexts, so your job as a speaker is to advocate for meaningful, teachable content. You may decide that sharing the city’s changes to housing codes isn’t particularly useful for an audience that doesn’t reside in the affected neighborhoods. Why, for example, would it be important for your audience to know about major climate changes in Kansas? Does the audience already know? Would it benefit them? Remember that all information may not be relevant to all audiences. The key to an effective informative speech is identifying what information your audience needs. ![]() As the speaker, you are responsible for identifying an argument that is worthwhile-and in the age of globalization and access to digital information, there’s a lot of stuff to sort through and choose from. When done well, information can provide a new perspective or increase our knowledge around a topic.ĭespite the everyday nature of information sharing, approaching an informative speech can be slightly daunting. Whether giving someone who is lost directions, explaining the specials of the day as a server, or describing the plot of a movie to friends, people engage in daily forms of information sharing. In each of these examples, you are selecting a topic and relevant content that would be useful for the audience to know.īasically, an informative speech conveys knowledge- a task that every person engages in every day in some form or another. Alternatively, you may increase your audience’s understanding of your city’s housing code changes. You might, for example, give an informative speech that raises awareness about the increase in Kansas tornadoes over the past 15 years. The purpose of an informative speech is to share information that a) increases audience understanding around a topic, b) provides an alternative, and/or c) raises awareness. In this chapter, we chart informative speaking and provide guidelines for approaching and preparing an informative speech. Gathering and understanding new information is a part of becoming critical thinkers, so effective information sharing through informative speaking can be a powerful and important tool. Perhaps it was not adapted to meet you as the recipient. In these instances, the information was ineffectively presented. “What?” we ask ourselves, often in response to information that: a) we already knew, b) is confusingly presented, or c) doesn’t seem applicable to us. Has someone provided you information and afterward you thought, “what were they talking about?” or “why does this matter to me?” We, too, have found ourselves dazed and confused after an informational presentation or an exchange in a meeting. ![]() Explain guidelines for developing an informative speech.
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